Academic Profile
PhD pursuing
2025 -ongoing
Karpagam University
M.B.A
2010 -First Class
Hindusthan College (Autonomous)
BBM
2008 -First Class
CMS College (Autonomous)
P.G.D.C.A
2004 -A+
One Zero Computers
Experience
| position | institute | from | to |
|---|---|---|---|
| Assistant Professor | Sir Syed Institute of Technical Studies | july 2013 | Till date |
| Assistant HR Manager | Niraamaya Retreats Kovalam Pvt.Ltd | May 2012 | June 2013 |
| Territory Sales Manager | KKR Products and Marketing (NIRAPARA). | November2011 | April 2012 |
| Business Development Manager | ICICI Bank | July 2011 | October 2011 |
| Warehouse Assistant Manager | Aditya Birla Retail Limited | January 2011 | June 2011 |
Publications
Published a research paper titled "Green Marketing Strategies and Consumer Preferences: A Demographic Perspective" in the Madhya Pradesh Journal of Social Sciences (UGC CARE List Group I), a biannual journal of M.P. Institute of Social Science Research, Ujjain. (ISSN: 0973-855X, Vol 28 No 10, 2023).
Published a research paper titled "Does Celebrity Endorsement Influence Purchase Intentions through Perceived Product Quality? – A Consumer Perspective" in Prerana: Journal of Management Thought and Practice. This bi-annual journal is published by the GRG School of Management Studies, PSGR Krishnammal College for Women, Coimbatore. The paper appears in Volume 16, Issue 2 page 34 (September 2024), and the journal's ISSN is 0974-908X.
Published a paper titled "Women's Work-Life Harmony and Mental Health Management" in the ICSSR-sponsored national seminar Necessity to Empower Women in Hi-Tech Horizon: Safety and Well-Being. The paper was included in the seminar proceedings (Page 74).
Contributed a book chapter (4) titled "Work from Home Culture in Kerala" in the book Prospective Trends in Business Management (Page 46).
Seminars/Workshops
Conference Presentations
Presented a paper titled "Are Social Media Influencers Impacting Purchase Intention? An Insight" at the 3rd International Marketing Conference (iMarC III), held at the Indian Institute of Management (IIM) Shillong on January 30, 2024.
Presented a paper titled "Green Marketing Strategies and Its Impact on Consumer Purchasing Patterns" at the International Conference organised by the New Research and Innovation Society from October 6–8, 2023.
Workshops & FDPs
Participated in an international online workshop on Basic Statistical Analysis and Its Interpretation using SPSS, organized by the Global Institute of Statistical Solutions from December 9–11, 2023.
Completed an 8-day national-level online Faculty Development Program (FDP) on Research Methodology Using ChatGPT and AI Tools, organized by Marian College Kuttikanam (Autonomous) in association with the Kerala State Higher Education Council (KSHEC) from September 21–29, 2023.